We are


we invent the urban place

In a world where cities grow of population you`ll have most encounters in the urban place.
Because of the population growth this place is becoming more and more anonymous, impersonal and more functional.

We are questioning the everyday life, analyzing the circumstances and want to find a playful solution to improve the awareness of life.

We want to reinvent the urban place by bringing back fun and personality.

We invent the urban place.

what we really do

Who´s behind?


Amelie Künzler

Co-Founder of UI, Head of Product Development

Amelie Künzler is currently studying Master of Arts at the HAWK Hildesheim. Her focus lies mostly in the fields of design and development of products as also in design management.

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Sandro Engel

Founder of UI, Head of Media 

Sandro has achieved his Bachelor degree in Graphic-Design and Digital-Media. In his Master he is now focusing on transmedial projects.

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Niklas Schulze

Chief Technical Officer 


Niklas is a bad ass software developer. There is nothing he can not create with some lines of coding. For ActiWait he creates the Software-Architecture, the CMS and is responsible for the connectivity security management.



The ActiWait is a new generation of traffic light buttons. Installed at a pedestrian traffic light with long red phases, it offers pedestrians the possibility to convert boring waiting times into positive experiences. Through a touch screen which is installed in the upper shell of the button, people can interact with each other across the street.

Currently the ActiWait is still a prototype. Hildesheim and Oberhausen are the world’s first cities where the ActiWait is installed in a protected environment and put to the acid test. After a successful prototype phase, and the first orders the development of a product that is ready to be produced, will follow.

The ActiWait will transform waiting time to an awesome experience – all over the world!

Spiel mit dem Scheitern!

SisyFox weckt den Ehrgeiz, motiviert dazu von vorne zu beginnen und mobilisiert. Mit eigener Körperkraft muss ein 1,20m Ball in Bewegung versetzt werden, um SisyFox bei seiner Aufgabe zu helfen: Die berühmte Felskugel auf den Gipfel zu rollen.

SisyFox ist eine interaktive Installation, die für Events gemietet oder für Unternehmen gekauft werden kann.

Mehr Informationen gibt´s auf der Website:



In order for us to realize our projects we work very closely with partners from the industry. This way we have already gathered an amazing team, which has a stable and reliable anchor in all the depending divisions.


For the realization of our project we have various Supporters. Some companies and institutions are helping us with the technologies, materials and the know-how so we can implement our concept. The collage of Hildesheim has supported and helped us in every way possible from the very beginning.


The story behind URBAN INVENTION started with a simple fascinating idea:
A pedestrian light that lets you play against someone on the other side of the road. A video showing this idea traveled around the world delighting millions of people.

This is how our story started……


The idea of a smart traffic light button emerged in a seminar called „Interactive Media II“ by Prof. Stefan Wölwer at the HAWK Hildesheim. In topic „Urban Interaction“, The task was to search for interfaces between design and art in public spaces. Waiting at a pedestrian traffic light in front of the Academy was the catalyst of the concept. Two traffic light buttons equipped with touch screens and a wireless connection form a platform for interpersonal communication.

The main idea was visualized in 2012 with a small video clip. The situation was deceptively simulated due to a synthesis of animation and real image footage. The push-button itself was made only from cardboard, painted yellow with a green square on it, which was later replaced with a computer animation. Filmed from the actor himself, to camouflage the video as a „review“ in which he can show the traffic light game to the Internet community.



The worldwide response with more than 4 million clicks overwhelmed us. On various video sites, on Facebook, via E-mail and other media an incredible wave of reactions comments and ideas to StreetPong overran us. One half told us that we are crazy, the other half wanted to play right at their next traffic light. From France to China, from Norway to South America, we were contacted by people who wanted to get to the button also in their city.


The short video clip with an absolutely genuine appearing simulation of the game was the beginning of a two-year period  of development. With the help of our partner we did overcome some technical barriers such as the wireless connection or the two push-buttons at the traffic light system. The connection was made especially for the ActiWait the touch screens are tailored and fitted in the case by hand. The new case for the push-button was rebuilt in CAD, got his own design and was specially adapted to all components. In 3D printing and by hand numerous models have been made to find the ideal shape of the lid.


The world premiere of StreetPong was a very exciting moment. After two years of development, the prototype installed and tested at a traffic light for the very first time. The test phase is over now and it was a full success! Now we´re on the way to a product that is internationally marketable and which will change the image of cities all over the world significantly.

The first test phase was observed daily from 07.00h – 18.00h. Pedestirans passing by and users of ActiWait were interviewed. Likewise, video observations were carried out and evaluated afterwards. An external safety assessment by an engineering company is also a part of the statistics. The result has been positive in all areas, particularly the decline in jaywalker from 60 to 11 people per day clearly shows how safety can be approached with in a playful way.

After the first steps in the right direction we want to penetrate further into the urban space with Urban Invention. We want to shine through everyday situations and create with playful approach useful concepts with social values. We have made it our mission to provide the space where most people live today and in the future, special experiences and personality again.

We have made it our task to give the urban place a personality and letting everyone have their own special experience in this space.


The StreetPong project has not only inspired us, the idea was so amazing that we have also won some awards and competitions. For this matter we won the second prize for the Innovate Award, the TZH Founder Prize and we have also received the Annual Multimedia Prize and have achieved the First Place at the Lovie Award in London. 

We can also call ourselves now “Kultur- und Kreatvpiloten Deutschland 2014” a title given by the Federal Government of Germany.


We have had the honor to participate in some conferences in the past years. Including the “urban IxD” summer school in Croatia, that discussed Interaction-Design in the urban place. In addition we had also been invited to join some events as speakers for example at the “Bundesvereinigung City- und Stadtmarketing Germany”

Contact Us

Are you looking for a creative team, to help you advance or re-invent certain situations in the urban every day life?

Do you want to speak with us about an idea or get more information?

Just get in touch with us:

urban invention
  • contact@urban-invention.com

  • +49 (0) 5121 70 37 122

  • 31137 Hildesheim